Training employees in product knowledge is important, providing them with everything they need to know about the products they sell. It enables them to support and market the company’s products, which leads to the business’s success.

Product knowledge training will provide employees with the features and benefits of the product which can improve their selling abilities, marketing accuracy, and customer service support.

Johnson Controls Training Academy conducted a YORK Product Training online session last February 28, 2023, for Almuftah Trading Division merchandisers held at Almuftah Head Office. After the training, the merchandisers were awarded certificates for successful completion by the CHRO, Senior Division Manager, and Division Manager of Almuftah Trading.