Sterling Restaurants achieved strong brand visibility and customer engagement during the F1 Qatar Grand Prix 2025 through on-ground activations by Fuddruckers and TCBY.

Fuddruckers delivered a high-impact brand presence by showcasing its signature burgers, driving strong customer interaction and generating high footfall throughout the event period.

At the same time, TCBY activated its brand as a lifestyle dessert destination, engaging youth and community audiences through live product experiences that enhanced visibility and reinforced its connection with the event’s dynamic atmosphere.

Together, both activations reflected Sterling Restaurants’ ability to leverage major international events to strengthen brand equity, engage diverse audiences, and maximize commercial and experiential impact.