As part of its brand development journey, Almuftah Marketing introduced its new identity, Almuftah Maison, marking the first phase of its transformation toward building a stronger presence in the beauty and fragrance sector.

Almuftah Maison continued to offer a refined selection of cosmetics and perfumes, featuring renowned makeup brands such as Alix Avien Paris and ASTRA, alongside a diverse range of fragrances to suit different preferences and occasions.

The brand transformation reflected Almuftah Maison’s commitment to enhancing its retail offering and customer experience. The next phase will focus on expanding the brand’s presence in the Qatari market and further strengthening its position in the beauty and fragrance sector.